#Map Pack
4 articles
Google Business Profile Categories: How to Choose Them and Test the Change
Your primary Google Business Profile category is the strongest relevance signal you control. How to pick primary and secondary categories, spot what competitors use, and measure a category change with before-and-after geo-grid scans.
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How to Track Local Competitors on Google Maps, Point by Point
Find out who actually outranks a business in the Google Maps local pack, where their territory starts and stops, and which gaps (reviews, rating, category, proximity) explain it, using geo-grid competitor data.
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Why Did My Google Maps Ranking Drop? A Diagnostic Checklist
A step-by-step way to work out why a business dropped in the Google Maps local pack: rule out measurement noise, read the shape of the loss on a geo-grid, then check the profile, competitors, and reviews in the right order.
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How to Rank in the Google Map Pack, a Working Checklist
The Map Pack ranking factors that move the needle, ordered by effort-to-impact, a working checklist for local SEO practitioners, with the measurement step most skip.
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